England stars launch knife campaign- 19 Aug 2008 00:00:00
The England football team is fronting a new anti-knife campaign called ‘It Doesn’t Have to Happen’ amid growing concerns of youth violence in the UK.
David Beckham, Rio Ferdinand and David James were present at the launch of the new campaign which will aim to use footballers’ celebrity status to communicate with youth regarding knife crime.
The government says more than 2,500 arrests have been made and 1,600 knives have been seized since June under its action plan to tackle knife crime.
Over 55,000 people have been stopped and searched under the measures.
Commented Beckham: ‘We can help people, we can help youngsters, because we've got a voice that kids listen to.
‘It' so important that we get involved in this, it's so important that we believe that things can change, because no-one wants to pack their children off to school in the morning and then never see them again.’
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