The Industry Column - 19 September
Doom and gloom in the financial markets is making everyone look over their shoulder but Peter Thomas, marketing & communications director at Ac…read more
News Articles
The SIG Column - 11 September - 11 Sep 2008
Drew Barrand, head of media at the Sport Industry Group, debates why London 2012’s legacy is so much harder to achieve than it might seem… read more
The SIG Column - 22 August - 22 Aug 2008
Drew Barrand, head of media at the Sport Industry Group, explains how the internet radically changed his Olympic Games experience… read more
The Industry Column - 30 May - 30 May 2008
With the football season now over, the media’s annual obsession with the summer transfer window is swinging into top gear. Paul McGoohan, sports director at Square1 Consulting, explains why the media is a football club’s most powerful tool in capturing their summer targets. read more
The Big Interview - Mark McCafferty - 30 May 2008
With the Guinness Premiership Final signalling the end of another successful season, Mark McCafferty, Chief Executive of Premier Rugby, discusses the future for domestic rugby union. read more
The SIG Column - 18 April - 18 Apr 2008
The Olympic Torch Relay has become a political hot potato that no-one seems to be dealing with. Drew Barrand, head of media at the Sport Industry Group, asks who can stop it before it completely overshadows the Beijing Games itself... read more
The Big Interview - Michelle Smith - 08 Apr 2008
Barclays Spaces for Sports is one of the leading examples of true legacy creation at a grass-roots level. Michelle Smith, head of community sports sponsorship at Barclays explains how the programme has benefitted thousands of participants across the UK... read more
The Industry Column - 15 February - 15 Feb 2008
The government has set a very high target for investment in Olympic sports in the run-up to London 2012. Karim Bashir, managing director of Catch Sport and former Commonwealth Games fencer, explains why these associations do provide value to companies as well as athletes... read more
The Industry Column - 1 February - 01 Feb 2008
The influx of global sporting events coming to the UK has created a huge opportunity to create a lasting legacy in this country. But, argues Trevor Watkins, partner at Clarke Willmott, there is a desperate need for the right hand to start talking to the left if the potential is to be realised... read more
